10
Jul

People DO judge a book by its cover!

I'd have to say that one of the true pleasures that happens after "birthin'  a book" is speaking with your audience.  Since "Casey of Cranberry Cove" has debuted, I've been blessed with having the books sold locally in Lavallette, where I live. Recently, I was shopping in one of the stores that carries the book, and witnessed someone pick it up, read the back, flip through it, and then add it to her items already on the counter to be purchased. I pondered whether to say something, but then decided that this was an opportunity I couldn't pass up. I'd be able to gain valuable marketing insight from her! So I put on my big-girl panties, and walked up to her, excused myself, then said, "I see you are buying that book. May I ask why?"  Her response, "I liked the cover - it caught my eye and then I read the back, and it looked like something I'd enjoy."  I thanked her for her honesty and then told her that I was the author and I'd gladly sign it for her. She was thrilled. But what she didn't realize was that I was more thrilled than she was!  I learned the importance of taking time to make sure a book cover is eye-catching and relevant. I learned that what appears on the back of the book cover is just as important as what is inside the book. And I was thankful that I'd taken the time to speak to her.

Inside of each book, I put a card with a request to the reader to take a minute to review the book on Amazon. Feedback, while sometimes not pleasant to hear, is invaluable.  As writers, it's important to embrace it and learn from it.  So, don't be afraid to ask for it.